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Win the world's most expensive men's underwear made from 24K Gold! Developed exclusively by aussieBum, each pair retails at $14,695 AUD, and we're giving away three pairs in our Gold Rush Sale. For your chance to win, simply make a purchase on aussieBum.com during the Gold Rush Sale between Thursday 23rd March and Tuesday 18th April.

Every item you buy counts as one entry into the competition, and there's a new winner every week!

24k Gold Undies

Introducing aB 24K Gold by aussieBum - the world's first men's underwear made from 24K Gold. Proudly made in Sydney, Australia, using a gold yarn developed in Germany and knitted into fabric in Queensland. It was designed by company founder Sean Ashby, and made in Australia using ‘ENLARGEIT’ technology. Each pair will be tailor-made to fit the purchaser.

View aB 24K Gold undies.

Check My Ticket

Winners are selected at random on the 7th, 18th and 21st April. Enter your unique ticket number below to see if you’ve won!

Competition Winners

Our three aB 24K Gold winners have now been announced! Congratulations to:

Draw 1: Andy A from the UK
Draw 2: Till A from Switzerland
Draw 3: David M from the USA

Prize Draws

Draw 1 - purchase between 16:00 23rd March - 11:59 AEST Monday 3rd April
Draw 2 - purchase between Midday Monday 3rd April - 11.59 AEST Monday 10th April
Draw 3 - purchase between Midday Monday 10th April - 12:00 AEST Tuesday 18th April

Terms and conditions

Starts 4:00 PM AEST 23/3/17. Ends 12:00 PM AEST 18/4/17. Open to Australian & International customers who fulfil the entry requirements. Prize is 3 winners to each receive 1 x 24 Karat Gold Underwear valued at $14,695 AUD. Total prize pool $44,085 AUD (inc GST). Prize draws at 12:00 PM AEST 7/4/17, 18/4/17 & 21/4/17 at 41b Daniel St, Leichhardt, NSW 2014. Winners notified via email or phone no later than 2 days after the respective draw date and published at www.aussiebum.com/gold on 26/4/17. Promoter is Ashby & Holland Pty Ltd. ABN 40 105 313 693. 41b Daniel St, Leichhardt, NSW 2014. Authorised under NSW Permit No. LTPS/17/12419, SA Permit No. T17/392 & ACT Permit No. TP 17/00421.

Full Terms & Conditions

Promotion name Aussiebum Gold Rush, Easter Sale
Eligible States/Territories International / All Australian States & Territories
Duration of promotion Draw 1 - purchase between 16:00 23rd March - 11:59 AEST Monday 3rd April
Draw 2 - purchase between Midday Monday 3rd April - 11.59 AEST Monday 10th April
Draw 3 - purchase between Midday Monday 10th April - 12:00 AEST Tuesday 18th April
No entries will be accepted outside this time.
Website address www.aussiebum.com
Promoter ASHBY AND HOLLAND PTY LTD
ABN: 40 105 313 693
41b Daniel St
Leichhardt NSW 2040
Eligible entrants Entry to the Promotion is open to Australian & International residents in all eligible states/territories who fulfil the entry requirements. Excluding previously Blacklisted Aussiebum Customers.
Details of prizes There will be 3 lucky winners of 1 x 24 Karat Gold Underwear ( Choice Between Extra Small, Small, Medium, Large) Valued at RRP $14,695
Total number of prizes 3
Total prize value Total prize pool (inc GST): $44,085
Method of entry To enter, an entrant must, during the promotional period, purchase any product from the aussieBum website.
The purchase must be paid in full and processed through the aussieBum internal order delivery system, within the timeframe as outlined in the Duration of Promotion, to be entered into the draw to win. Orders which require manual credit card authorization or bank transfer as a method of payment are excluded from the competition.
Within every eligible order, each individual item purchased shall count as one entry to the prize draw.
Only eligible purchases paid for in full shall guarantee entry into the draw. Any orders with refunds, cancelations or blacklisted customers will be ineligible for entry into the draw and will forfeit any right to the prize.
Maximum number of entries 250
Prize draw 1st Draw, A random prize draw will occur 12:00 PM AEST 7th April 2017
2nd Draw, A random prize draw will occur 12:00 PM AEST 18th April 2017
3rd Draw, A random prize draw will occur 12:01 PM AEST 21st April 2017

Location of draw:
ASHBY AND HOLLAND PTY LTD
41b Daniel St
Leichhardt NSW 2040
Notification of winners Winners will be notified via Email or Phone no later than two days after the respective draw date.
Public announcement of winners The winners of all prizes will be published here:
www.aussiebum.com/gold on 20 Apr 2017
Unclaimed prize draw A random unclaimed prize draw will occur 12:00 PM AEST on 18 Jul 2017

Location of draw:
ASHBY AND HOLLAND PTY LTD
41b Daniel St
Leichhardt NSW 2040
Notification of unclaimed prize winners Unclaimed prize winners will be notified via Email no later than 20 Jul 2017.
Public announcement of winners from unclaimed prize draw The winners of all unclaimed prizes will be published here:
www.aussiebum.com/gold.
on 29 Jul 2017
Permit reference Authorised under

NSW Permit No. LTPS/17/12419
SA Permit No. T17/392
ACT Permit No. TP 17/00421

Terms & Conditions of entry

1. Information on how to enter and prize details form part of these terms & conditions (Terms of entry). The Terms must be read in conjunction with the Schedule. The Schedule defines the terminology used in these Terms of entry. Where there is any inconsistency between these Terms and the Schedule, the Schedule prevails. Participation in this Promotion is deemed acceptance of these Terms of entry.
2. Entry is open only to legal residents of the Eligible States/Territories who satisfy the Method of entry. Directors, officers, management, employees, suppliers (including prize suppliers) and contractors (and the immediate families of directors, officers, management, employees, suppliers and contractors) of the Promoter and of its related bodies corporate, and of the agencies and companies associated with this Promotion, including the competition permit providers Trade Promotions and Lotteries Pty Ltd are ineligible to enter. Immediate family means any of the following: spouse, ex-spouse, child or step-child (whether natural or by adoption), parent, step-parent, grandparent, step-grandparent, uncle, aunt, niece, nephew, brother, sister, step-brother, step-sister or first cousin.
3. The Promotion will be conducted during the Promotion period.
4. The Prize/s are specified in the Details of prizes section of the Schedule.
5. The total prize pool is specified in the Total prize value section of the Schedule.
6. Any prize is valued in Australian dollars unless expressly stated to the contrary.

1. Entrants are advised that tax implications may arise from their prize winnings and they should seek independent financial advice prior to acceptance of their prize(s). The Promoter accepts no responsibility for any tax implications that may arise from accepting a prize. Entrants are responsible for any and all expenses that they incur in entering the competition and they will not be reimbursed regardless of whether or not they win the competition.
2. The entrants must follow the Method of entry during the Promotion period to enter the Promotion. Failure to do so will result in an invalid entry. The Promoter will not advise an Entrant if their entry is deemed invalid.
3. The time of entry will be deemed to be the time the entry is received by the Promoter.
4. Entrants may submit up to the Maximum number of entries (if applicable).
5. The Promoter accepts no responsibility for any late, lost, delayed, incomplete, incorrectly submitted, corrupted, illegible or misdirected entries, claims or correspondence whether due to omission, error, alteration, tampering, deletion, theft, destruction, disruption to any communication network or medium, or otherwise including those entries not received by the Promoter for any reason. The Promoter is not liable for any consequences of user error including (without limitation) costs incurred. No correspondence will be entered into.
6. The prize(s) will be awarded to the valid entrant(s) drawn randomly in accordance with the Prize draw details. The Promoter may draw additional reserve entries (and record them in order). In the event of an invalid entry or an ineligible entrant, or if the entrant is ineligible to accept the prize, the prize will be awarded to the first reserve entry drawn. If the prize can’t be awarded to the entrant drawn, the promoter will then continue this process until the prize is awarded.
7. The winner does not need to be present at the draw unless expressly stated to the contrary.
8. The winner(s) will be notified in accordance with the Notification of winners and Notification of unclaimed prize winners (if applicable) sections of the Schedule. Notification to winners will be deemed to have occurred on the later of the time the winner receives actual notification from the Promoter or two business days thereafter. The notification will include details about how the prize(s) can be claimed.
9. The Promoter takes no responsibility where it is unable to contact prize winners who have not provided correct or complete contact details. If an entrant’s contact details change during the promotional period, it is the entrant's responsibility to notify the Promoter. A request to modify any entry information should be directed to Promoter.
10. It is a condition of accepting any prize that the winner must comply with all the conditions of use of the prize and the prize supplier’s requirements. Each prize must be taken as stated and no compensation will be payable if a winner is unable to use the prize as stated.
11. The winner(s) name and state/territory of residence will be published in accordance with the Public announcement of winners section of the Schedule (if applicable).
12. If the prize(s) has not been claimed by the Unclaimed prize draw time and date and subject to any written directions from a State lottery agency, the Promoter may conduct an Unclaimed prize draw in accordance with the Unclaimed prize draw section of the Schedule (if applicable). In the event the Unclaimed prize draw takes place, the Promoter will attempt to contact the winner(s) of the Unclaimed prize draw in accordance with the Notification of unclaimed prize draw section of the Schedule, and if applicable, the name and State/Territory of residency of any winner(s) of the Unclaimed prize draw will be published in accordance with the section of the Schedule entitled Public announcement of winners from unclaimed prize draw. If a prize is no longer available the promoter may substitute with a prize of higher or equal value “subject to any written directions from a regulatory authority”. The promoter is not allowed to deduct any administrative costs associated with provision of the prize.
13. To the greatest extent permitted by law, the Promoter excludes all warranties, representations or guarantees (Warranties) regarding the Promotion and any prizes, including any Warranties which may have been made in the course of advertising or promoting the Promotion. The conduct of the Promotion or the supply of prizes may involve third parties, and the Promoter makes no Warranties and disclaims all liability in connection with any such third parties, their acts or omissions. By entering the Promotion, an entrant releases and indemnifies the Promoter and its related bodies corporate (including the officers, employees and agents of each) from and against all actions, penalties, liabilities, claims or demands the entrant may have against the Promoter or that the Promoter may incur for any loss or damage which is or may be suffered or sustained as a direct or indirect result of an entrant entering or participating in the Promotion or winning or failing to win a prize, or using or permitting any other person to use the prize, except for any liability which cannot be excluded by law or which would cause any part of this clause to be void or unenforceable.
14. If despite the foregoing clause, the Promoter incurs a liability to an entrant under any law which implies a Warranty into these Terms of entry which cannot legally be excluded, the Promoter’s liability in respect of the Promotion is limited, in the Promoter’s discretion, to either resupplying such goods or services as form part of the Promotion, or paying the cost of resupplying those goods or services.
15. Without limiting any of the foregoing, in no circumstances will an entrant or the Promoter have any liability to the other for any loss or damage suffered which is indirect or consequential in nature, including without limitation any loss of profit, loss of reputation, loss of goodwill, or loss of business opportunity.
16. The Promoter and its associated agencies and companies will not be liable for any damage in transit to or delay in transit of prizes.
17. The Promoter may in its absolute discretion not accept a particular entry, may disqualify an entry, or cancel the entire Promotion at any time without giving reasons and without liability to any entrants. Without limiting this the Promoter reserves the right to verify the validity of entries, prize claims and entrants and to disqualify any entrant who submits an entry or prize claim that is misleading or not in accordance with these Terms of entry or who manipulates or tampers with the entry process. In the event that a winner breaches these Terms of entry, the winner will forfeit the prize in whole and no substitute will be offered. Verification is at the discretion of the Promoter, whose decision is final. Failure by the Promoter to enforce any of its rights at any stage does not constitute a waiver of those rights.
18. Prizes, or any unused portion of a prize, are not transferable or exchangeable and cannot be taken as cash, subject to any written directions from a regulatory authority. Where a prize is unavailable for any reason, the Promoter may substitute the prize for another item of equal or higher value. The Promoter accepts no responsibility for any variation in prize value (including between advertising of the Promotion and receipt of the prize).
19. In the case of the intervention of any outside act, agent or event which prevents or significantly hinders the Promoter’s ability (or that of a third party involved with the Promotion) to proceed with the Promotion on the dates and in the manner described in these Terms of entry, including but not limited to vandalism, natural disasters, acts of God, civil unrest, strike, war, act of terrorism, the Promoter’s obligations in respect of the Promotion will be suspended for the duration of the event and, in addition, the Promoter may in its absolute discretion cancel the promotion and recommence it from the start on the same conditions, subject to approval of the relevant authorities.
20. All entries become the property of the Promoter. As a condition of entering into this Promotion, entrants agree to assign all their rights in and to their entry and any related content to the Promoter, including any copyright or other intellectual property rights in the entry and related content. Without limiting this, the Promoter may use entry content for any and all purposes including commercial purposes. You warrant that entry content is original, lawful and not misleading and that the Promoter’s use of such content will not infringe the rights of any third parties. The Promoter has no obligation to credit you as the author of any content submitted and may otherwise do any acts or omissions which would otherwise constitute an infringement of any moral rights you may have as an author of content.
21. Entrants consent to the Promoter using the personal information provided in connection with this promotion for the purposes of facilitating the conduct of the promotion and awarding any prizes, including to third parties involved in the promotion and any relevant authorities. In addition to any use that may be outlined in the Promoter’s Privacy Policy, the Promoter may, for an indefinite period, unless otherwise advised, use the private information for promotional, marketing, publicity, research and profiling purposes, including sending electronic messages or telephoning the entrant.
22. The collection and disclosure of personal information provided in connection with this promotion will be handled in accordance with the Promoter's Privacy statement.
23. The Promotion and these Terms of entry will be governed by the law of the State or Territory in which the Promoter ordinarily resides. Entrants accept the non-exclusive jurisdiction of courts and tribunals of that State or Territory in connection with disputes concerning the Promotion.
24. Facebook may be used to advertise or promote the Promotion. By entering the Promotion, entrants agree that the Promotion is in no way sponsored, endorsed or administered by, or associated with Facebook; and to release Facebook from all liability in relation to this Promotion. Any questions, comments or complaints regarding the Promotion should be directed to the Promoter and not Facebook.
25. Prize is strictly as stipulated. No Returns, Exchanges or Cash Alternatives will be offered in lieu of prize.